I have seen a lot of businesses come and go over the years; Most of the new businesses fail, which isn’t that shocking.
But, I have noticed a bit of a fad among those that end up failing are the ones that never make it online, for some odd known idea, a lot of older supplier owners just can’t seem to understand that to live in a larger city, plus have a decent business, they need to stop relying on word of mouth.
A lot of these aged businessmen seem to suppose that they can get away with never taking their supplier online. Well, those are the ones that almost regularly go out of business. There are some rare cases though. Sometime back, a new Heating plus A/C supplier had opened up, plus I heard the owner was trying the same plan of not doing digital marketing. I was already thinking that this new Heating and A/C site was going to fail if the owner doesn’t change his mind, plus I had enough nerve to tell him this. He didn’t seem to understand me at first, but eventually, he came around and I started seeing Google ads about their business. So, he finally got around to online marketing. When I went to talk to him about this, he told me about this unbelievable marketing supplier that provided their SEO services to him, plus ever since he’s had their help, his supplier has been booming! Obviously he is one of the few companies that realize the importance of using online marketing businesses, plus his Heating plus A/C supplier will truly last a long time.